Veler
Social Media
Travel Review
Summary
Find up-to-date reviews, friend request travelers, chat with them, and change the trajectory of your next vacation. Change the way you travel by communicating with individuals and groups who have been there, done that.
Roles and Responsibilities
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Client Interviews
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Research
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Empathy Maps
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Journey Maps
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Storyboarding
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User Flows
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Sketches
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Wireframing
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Prototyping
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User Interviews
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Usability Testing
Tools
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Figma
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Adobe Illustrator
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Maze Usability Testing
Problem
Users of current review apps are unable to find up-to-date location reviews and discuss them with past or current visitors.
Audience
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Traveling individuals 18-60
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Want to help others with reviews
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Want to create/join communities
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Enjoy travel activities
Solution
Allow users to find near-to-the-minute reviews and discuss them with past or current visitors.
Process
Discovery and Research
Discovery and Research
Stakeholder Interview
The first step in the discovery phase was conducting a stakeholder interview. This interview gave insight into the problem trying to be fixed by this app. The stakeholder wanted this app to feel like Instagram and give the ability to find and discuss reviews quickly.
Field Interviews
Travelers in the Denver International Airport were asked what they would like to see in a Social Media Travel Review App.
Top Three Answers
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Talk to previous users
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Follow other users' profiles
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Easily find things to do
Competitive Analysis
Make searching for locations and reviews easy
Streamline the friend process
Make this app feel more social
The design needs to be consistent with existing user knowledge. This app should look and feel like current social media apps so that it is easy to use for travelers familiar with social media.
How Might We
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Journey Map
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Storyboard
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User Flow
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Sketches
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Wireframes
Initial Prototype
Usability Test #1
Direct Success
Testers who completed
tasks via the expected paths.
33.3%
Indirect Success
Testers who completed
tasks via unexpected paths.
33.3%
Give-up/ Bounce
Testers who left or gave up on the tasks.
33.3%
Iterations
Add infinite scroll feed.
Separate new reviews from old reviews.
Complete branding and UI.
Usability Test #2
Direct Success
Testers who completed
tasks via the expected paths.
66.7%
Indirect Success
Testers who completed
tasks via unexpected paths.
Give-up/ Bounce
Testers who left or gave up on the tasks.
00.0%
33.3%
Final Thoughts
Deeper research would have prevented having to change and add the infinite scroll feed. Luckily this is an aspect that was easily changed and added to the homepage and review pages. This also allows easy access to live/up-to-date reviews. I feel like brand development at this late stage was good. Knowledge of what was designed led to easier branding.